Le nom de l'entreprise : Blue Crescent Hotels
Notre activité :
Hotel brand covering a network of smaller rural hotels in Canada. Hotels are independently owned but find value in being part of a network of properties offering the same small town hospitality values. The brand represents a)A good nights sleep b)Small town hospitality c)differentiated room designs that cater to guests needs.
Secteur d’activité : Voyages et hôtellerie
3 éléments qui doivent être communiqués par votre logo :
#1 - A good nights sleep
#2 - modern and comfortable
#3 - Relaxing and tranquil
Groupe cible de votre logo :
Key customer segments are families and tradespeople. Most of our guests are in town for sports tournaments or visiting family, or tradespeople working in the area on a project. The majority of the locations are on the Canadian Prairie's. Our locations usually have few options and our brand is meant to stand out as a new modern urban-like hotel in a rural setting with small town hospitality. We want to draw people in to our properties rather than have them drive another hour down the road to the nearest city. These people are looking for something that stands out as clean, refreshing, comfortable and dependable.
Style du logo :
Les valeurs transmises par le logo :
| Féminin |
|
Masculin |
| Jeunesse |
|
Maturité |
| Luxe |
|
Économie |
| Moderne |
|
Classique |
| Distrayant |
|
Sérieux |
| Bruyant |
|
Silencieux |
| Simple |
|
Complexe |
| Subtile |
|
Évident |
Les couleurs préférées :
Main Brand Color is dark blue - R18, G29, B52
Secondary Color Yellow Gold
Could use some silver instead of White if need a background constrasting color.
Nos idées et informations supplémentaires :
AVOID too much similarity to Sleep Inn logo (attached). Not quite sure what we like better yet, a word mark highlighting the initials as more of a logo, or the words and playing with a blue crescent imagery. Logo should not have too complex of an image so that it is usable on merchandise, screen printing, large site signage. (ie. if there is too much intricate detail, it does not show well in embroidery). It should also have monochrome version and be able to use on light or dark backgrounds.
Où utiliserons-nous le logo :
Billboards et enseignes, Documents imprimés, Internet, Tasses, T-shirts
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