Hi RetroMetro Steve, Thank you for the inquiry. I actually tried to keep it as vague as possible so that I get a wider array of creative ideas from designers. We are the makers of superbly comfortable and stylish maternity t-shirts that are specifically designed and cut to accent a woman's body throughout pregnancy, as well as after the baby is born (the fourth trimester). Our garments are made of eco-friendly, sustainable materials and use non-toxic water-based inks. They are manufactured in the USA. They will be sold direct to consumer and retail. I avoided using the word "maternity" in the description for fear of getting only submissions that illustrated pregnant women/bellies. The mission of our company is to provide superior quality products that enhance a woman’s experience of pregnancy, while preserving her sense of individuality, confidence and youthful beauty/energy. Our target market is a 24-35 year old pregnant woman who loves being pregnant and can't wait to be a mom, but at the same time she values being able to maintain her unique identity (i.e. she is more than just a incubator for the baby: she is still a unique and important person). She's confident and independent.
She appreciates sustainable living practices and products that are safe for her, the baby and the earth. She is what you would call a "cute pregnant lady"- vivacious and full of life. Hope this helps :)