Concour : NVMomma

Notre activité :

NV Momma is an umbrella corporation for several female-empowered business entities.

1. Primarily, the logo must attract… Mature Mothers who are also Successful Female Business Owner

We are mainly looking for a word mark , so please make sure word marks are the main focus.

Colors for the word mark must be easy to read so they cannot be too light. Client loves gradients and dimension .Nothing bright and harsh. Drop shadow to pop off the page. Sophisticated palette not youthful.

YOU MUST SEE THE CREATIVE BRIEF ATTACHED but here is an excerpt...

1. Please mainly explore the logo as one word (NVMomma) and separate words (with space, hyphen or with color). Example: (see images on the brief) IMPORTANT: MOST OF THE LOGO SUBMISSIONS SHOULD BE LIKE THIS!!! 2. Open to see 2 words stacked like the Channel Logo shown in the reference. 'NV’ on top with ‘Momma’ on the bottom. (see images on the brief)

Try just a few Iconic styles angles Iconic: (see Walt Disney logo and more inspiration below). If you try this route consider a silhouette of a woman’s face maybe with a upright dress shirt collar and one hair out of place so if it ends up being something that maybe she just kind of purse her lips and blow the hair out of her face I don’t know if you can kind of picture it maybe think Mary Poppins but the view. Like so. DO NOT WISH TO SEE TOO MANY LIKE THIS.

(see images on the brief) Primarily use legible, script fonts that have thick and thin lines. You MUST adjust the fonts or change some letter forms and spacing, or add unique forms to make the logo one-of-a-kind. Prefer logo treatment with a drop shadow or something similar that allows the logo to sit on top of the page giving it depth. Please include the trademark symbol(“TM”) somewhere appropriate on the mark The logo must be: Feminine- please work with various script fonts, soft rounded edges, thick and thin line weights— NOTHING heavy and masculine. Timeless- do not go for anything too trendy. Please show maturity (ageless beauty). For example, no school-girl hearts, butterflies or flowers. Strong- though we want femininity it has to be strong enough to fit an empowered female empire. In other words, filter out fonts that are too thin and weak to be read easily.

Lesser Priority... Type/Fonts: Script and Handwritten Fonts. Serif and San Serif. Not all lower case!! Open to others that meet criteria. SEE BELOW-FONTS FOR THOUGHT INCLUDE Stay Classy, Sofia, Belina, and Audrey. Colors: Nothing bright and harsh. Soft colors, like cream. Drop shadow to pop off the page. A FEW FONT IDEAS: Logos that have an icon (stacked) ok to Explore with NV on top. (see images on the brief) FONTS FOR CONSIDERATION: (see images on the brief)