Concour : The Dry Dock Restaurant & Ice Cream Bar

Notre activité :

The Dry Dock is a seasonal restaurant that serves hamburgers, sandwiches, cheese steaks, etc. The main part of the business is the Ice Cream however which is the highlight of the logo. We would like vibrant colors as the restaurant is designed to be a beachy fun place for families to enjoy. The color scheme would be similar to the ocean colors with dark blue, green and tan... but would like it to be more vibrant then subtle.

The Dry Dock is very popular with families with kids as it is casual and the ice cream is our main selling point. So although kids are not doing the actual purchasing, the logo should be designed for them in mind.

Similar colors to the ocean / beach, but a little more vibrant. Blue, Green & Tan.

To get an idea of the restaurant concept, you can visit: https://capemaydrydock.com. This site is getting redone, but it does have a menu and some information to give you a better idea of the dynamic. For the logos attached, I found these online as examples. I definitely want an ice cream cone of some sort built into the logo. I also would like to possibly build in a cheese burger into the logo, but that is not required as I do not want it to be too busy. I like the idea of incorporating the Ice Cream into the logo as a graphic or even possibly as one of the letters of the logo itself. From a content perspective, "The" should be very small, followed by "DRY DOCK" being the main part of the logo. After the "Dry Dock", it should then be followed by "Restaurant" which is not as big as "DRY DOCK" but not as small as the "The". At the very bottom, we may want to include "& ICE CREAM BAR" but if the ice cream cone is prominent enough, we will not need that extra text. Goal is to be fun and vibrant with the use of color.