Le nom de l'entreprise : TKE- The Kut Experience
Slogan: Barber Lounge
Notre activité :
The Kut Experience (TKE) is a unique barber shop that caters to those who desire a top-quality haircut in a comfortable, kick-back environment in the heart of Compton right on the world-famous Compton Blvd. Outfitted with some of the most skilled barbers in the industry, TKE guarantees the superior styling of an upscale operation with all the comforts of a hometown hangout. Enjoy entertainment from multiple TVs, play cards and dominoes, enjoy a treat from the outdoor grill, have a beer, and even get a mani-pedi! At the TKE there is so much to do while you wait that you won’t want to leave when you’re done and no matter who you are, you’ll look forward to the next time.
TKE is an authentic street lounge offering a tailored barber-shop-and-beyond-experience for all patrons from either side of the tracks. In this ‘hood oasis’ everyone fits in and everyone makes “The Kut.”
Secteur d’activité : Beauté
3 éléments qui doivent être communiqués par votre logo :
#1 - BARBER - It’s a barber shop – Please be sure to incorporate standard barber tools/icons such a scissors, clippers, combs, or a barber pole (in TKE colors) to communicate first and foremost that it IS a barber shop in the business of providing haircuts pr
#2 - MASCULINITY- the primary audience/clients are male. Stick with bold, strong, and mature. Nothing frilly or too youthful.
#3 - STREET – TKE is a neighborhood hangout located in Compton, CA. It’s a raw, authentic and down-to-earth place “where everybody knows your name and they’re always glad you came.” The intimidation factor does not apply here. The feeling is inviting and an ap
Groupe cible de votre logo :
The primary audience consists of males, ages 18-40 comprised of everyone from city officials and business professionals to your average blue collar workers and their children. Must be inclusive to tourists wanting to experience the city of Compton; single mothers of males, and patrons of all demographics. Group is predominantly African American but must be inclusive of Latino, and other non-black audience.
Style du logo :
Les valeurs transmises par le logo :
| Féminin |
|
Masculin |
| Jeunesse |
|
Maturité |
| Luxe |
|
Économie |
| Moderne |
|
Classique |
| Distrayant |
|
Sérieux |
| Bruyant |
|
Silencieux |
| Simple |
|
Complexe |
| Subtile |
|
Évident |
Les couleurs préférées :
Deep Red (not orange or burgandy)
Cool Grays (use in place of black)
Warm Grays
Tans
White
Nos idées et informations supplémentaires :
We Invision the branding to be something like shown below. Open to other ideas that communicate the same. The Icon (TKE) will likely be used on products and signage, furniture and uniforms. IMPORTANT: Consider making the "K" a pair of scissors.
TKE (icon)
The Kut Experience (Logotype)
Barber Lounge (tagline)
See images in uploaded file an example of the logo (Mows Barber Shop) PAGE 2
Où utiliserons-nous le logo :
Billboards et enseignes, Documents imprimés, Internet, Mobile/Tablet App, Tasses, T-shirts, TV
1er
Canada